Excerpts from Edward Bernays 1928 BOOK: Propaganda.
#1) “The manipulation of public opinion IS a necessary part of democracy.”
# 2) “The media through which a political campaign must be brought home to the public are numerous and well defined. Events and activities MUST BE CREATED in order to put ideas into circulation.”
# 3) “It IS NOT NECESSARY for the politician to be the slave of the public’s group prejudices, IF he can learn how to mold the mind of the voters in conformity with his own ideas of public welfare and public service.”
# 4) “The important thing for the statesman of our age is NOT so much to know how to please the public, but to know how to SWAY the public.”
# 5) “The newspaper looks to him for news. And by his Power of Giving or Withholding information, the politician can often effectively SENSOR the News.”
# 6) “It is those that pull the wires that CONTROL the public mind.” Bernays said that Pre-Propaganda was entirely necessary to Manipulate the news. This concept “MAY OFTEN BE MISUSED.”
# 7) “It will be objected, of course, that PROPAGANDA will tend to defeat itself as its mechanism BECOMES OBVIOUS to the public. My opinion is that it will NOT.”